Jeff is a country-born-and-bred racing fanatic, having grown up in the little town of Mendooran before studying at Western Sydney University.

After a rewarding stint as the Sports Editor of the Tumut and Adelong Times, Tumbarumba Times, Gundagai Independent, and Narrandera Argus, Jeff turned his attention to creating and growing the NSW Country and Picnic Racing (now Country Punter) brand.

Through organic and social media-driven growth, Country Punter has had over 1 million visitors, enjoyed engagement from readers from all over Australia, and quickly became a trusted voice in the NSW racing industry.

With the communications and media landscape changing drastically in recent years, Jeff recognised that race clubs, trainers, and syndicators needed to be more mindful of their digital and social media presence.

Having created Dusty Hooves Media, Jeff now assists racing participants in every aspect of digital media and communications, including website design, social media management, copywriting and editorials, photography, promotions, and publicity.